Branding & Design
Body Works West is a fitness boutique, offering expert-led spaces for all levels and adult ages.
Body Works West is a fitness boutique in the heart of Notting Hill offering expert-led spaces: pool | gym | spa | pilates reformer | personal training.
It opened in 2008 with the mission to bring all levels and adult ages together through movement and group classes. I joined the project in June 2024 to expand and refine the brand and visual identity, creating a suite of marketing, photography, film, digital assets, directed photo and video shoots to capture the club’s core values, and developed social media campaigns.
Every visual asset aims to reflect Body Works West vibrant and strong community, with an aesthetic that reinforces its promise to inspire connection, confidence and wellbeing in Notting Hill.
Visual Concept
Photography and video content took a vibrant and community approach, similar to the club’s brand design and identity, by capturing the engaging group classes, while conveying the various age groups that join Body Works West.
Print and digital design materials followed the club’s visual concept by creating clean yet vibrant layouts, using consistent typography and conveying the Body Works West warmth and active community.
I remain actively involved in this project. My work with Body Works West has been incredibly rich and collaborative thanks to the team and partners.
Would like to learn more?
Please visit www.bodyworkswest.co.uk