Branding & Design
Notting Hill Club is a boutique fitness studio, designed for children, parents and caregivers in mind.
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Notting Hill Club is a purpose-built family fitness studio in the heart of Notting Hill offering children’s dance, yoga, martial arts and prenatal and postnatal and intergenerational classes. It opened in April 2025 with the mission to bring families together through movement in a serene and welcoming environment.
I joined the project in June 2024 to expand and refine the brand and visual identity, creating a suite of marketing, photography, film, digital assets, directed photo and video shoots to capture the club’s core values, and developed social media campaigns.
Every visual asset aims to reflect the club’s elegant and community-focused aesthetic that reinforces its promise to inspire connection, and movement for the whole family.
Visual Concept
Photography and video content took a minimalist approach, similar to the club’s brand design and identity, by framing each shot with simple, uncluttered compositions and natural light, while still conveying the playful energy of family fitness.
Print and digital design materials followed the club’s visual concept, by creating clean and spacious layouts using consistent typography, conveying the club’s inviting warmth through subtle textures and the signature green and pastel colour palette.
I remain actively involved in this project. My work with Notting Hill Club has been incredibly rich and collaborative thanks to the team and partners.
Would like to learn more?
Please visit www.nottinghillclub.co.uk